Tag Archives: xerox

Farewell Ealing Tweetup…

I wrote on my Computer Weekly blog here about the handover of the Ealing Tweetup to Hayden and all the other regulars at the event. It’s been a lot of fun putting these events together and seeing how the event has grown over time – it’s a shame to say goodbye, but I’m sure it’s going to continue growing because the event has a great amount of momentum behind it now.

When I could see the event getting bigger I thought about how it could easily be sponsored. Getting some free food and drinks would make it more attractive to the regulars and would help to start bringing in a bigger audience.

Of course, getting corporate sponsorship is a double-edged sword. It’s great to get free drinks, but it can be hard to keep something like a Tweetup as an informal gathering once companies start pumping money into the event. They want to know who is attending, what company attendees are from, what position they hold, and especially whether there are any people from the media in attendance – being close to the BBC and Sky in west London that’s been quite a common occurrence anyway.

But I don’t think we ever let the sponsorship take over the tweetup. People have been directed together, go and have a chat to so-and-so, but there has never been a formal name-list, name badges, list of attendees. It’s never been that kind of event and I hope it stays that way, even if it means buying a pint in future.

I’m really grateful to the companies that have sponsored the Tweetup – namely 1e and Xerox. They have all realised that to go ‘too corporate’ would ruin their involvement in the event and instead of people feeling genuine gratitude at their help in pulling together something interesting, there would have been a negative reaction at any over-controlling nature.

I hope future sponsors of this, and similar events, can also see the value in getting positive mentions online and building relationships with the blogging community. Good luck for the future tweetups in Ealing!

Introducing the Ealing Tweetup

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Ealing Tweetup with Ronan MacManus

What a fantastic evening last week in Ealing! Ronan MacManus did an amazing job with the music, even managing to avoid the temptation of playing Stairway to Heaven… despite offering to play ‘any’ requests!

The team at the Rose & Crown did a fantastic job keeping every glass full. It was a Tuesday evening, but the pub was packed… Thanks go to Xerox for ensuring that the food and drinks were free for the bloggers attending the event. Neville Hobson wrote a great overview of the tweetup here.

BBC Radio 6 came to cover the event and about 90 people showed up to talk, network, chat, and hear the music. It was the best Tweetup yet. I was thinking about trying to do another one before Christmas, but with all the usual parties at Christmas and with only a month left to plan, I think it’s too much of a rush… Early February looks like a better option to me. Opinions?

I have over 40 vox pop videos – people giving their opinion on the event – and the entire set by Ronan, so you can expect to see me tweeting some video links soon. I’ve been holding back on the video because it’s taking a while to get everything edited, but you can expect to see it all arriving soon.

Ronan Macmanus live in Ealing

How is the music industry changing?

Ronan Macmanus is playing at the Ealing Tweetup on Oct 26th. It’s going to be a gig in a pub jam-packed with bloggers and tweeters.

So, I thought I would try grasping at the collective intelligence of all those bloggers on that evening. I’ve printed these cards that I will cascade all over the pub that evening… aimed at getting the bloggers to think about how they can help an artist like Ronan – and maybe to do some immediate blogging and tweeting while they can see him performing!

If you are a music blogger then you are very welcome to join the tweetup. The nice people at Xerox are making sure that the bloggers have drinks to help lubricate the writing process. I’m very interested in how social media is changing the music industry and I’m planning to write some more about this next week and will be at the Music 4.5 conference soon – let me know if you plan to be there…

Ronan MacManus Tweetup

Are you a west London blogger or tweeter?

Then we want you!

The Ealing Tweetup has been going from strength to strength over the past couple of years. The last meeting attracted around 60 bloggers to the Rose & Crown pub for a July evening of sun and beer whilst chatting about the world online.

The next Ealing Tweetup – October 26th – is going to be even better! It’s at the Rose & Crown once again, but this time we have the support of Xerox – so the food and drinks will be on the house for thirsty bloggers, and we have some live music too. From 7.00pm, Ronan MacManus will do a one-hour solo set in the pub especially for the Ealing Tweetup!

So if you are a blogger, journalist, IT industry person, or just interested in meeting west London Twitter users in real life, go and register here! See you at the Tweetup!

Ealing Tweetup - July 8 2010