Tag Archives: writer

Help me name my new book about blogging!

Can you help me please? I need help naming my new book!

I’ve been working on a new book about blogging for a while now and I expect to finish it off next week – the main draft at least. The focus is on content marketing and how more CEOs than ever are blogging and appreciating that blogs and social media are a very important way of reaching out to their customers *and* the people who influence their customers.

I need to think of a title for the book so does anyone have any ideas? I was thinking of ideas like ‘Your boss – the blogger’ but I need something catchy and creative… all comments appreciated and if I do actually borrow an idea then I’ll make sure you get a credit in the book!

You can comment here on the blog or if you follow this link to my Facebook then feel free to comment there – thanks in advance!

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Only an Englishman would write about pubs in a book about Brazil

Anyone who does anything creative is always interested in seeing what others think about their work. Not just the supportive comments from friends and family, but the online reviews and comments from those in the media – and just regular readers. I’ve got musician friends and I know that they are just as interested in how people react to songs as I am when I publish a new book.

Reality Check: Life in Brazil through the eyes of a foreigner [Kindle Edition]

I have been really delighted with the reaction to the Reality Check book. There has been some good press coverage, many journalists are looking at the book now because they have expressed an interest, and all the reviews on Amazon itself are 5 or 4 star. It all looks good. And knowing that it has been spending some time in the number one slot has also helped. To see that it’s the best-selling book in English on the subject of Brazil is quite something.

But one review on the Amazon UK site really stood out for me. It’s by someone named Socrates – I don’t know who Socrates is and what country he is from, but he has clearly read quite a few books about Brazil as he references them in the review. He wrote an interesting comment on the book and how it has a certain ‘charm’ though:

“Any faults with the book are part of its charm. It’s does feel like a sketch for a longer book, but at the same time this is a great example of how self-e-publishing means a book like this can get on virtual shelves without an advance from a publishing house. It is also very fresh. Many of the issues discussed, like the June 2013 protests, are still news. Also Mark’s guide to bars and drinks is something maybe only an Englishman would dedicate a chapter to in such a brief guide, however as someone that also lived in London for much of my adult life I found this very useful and charming.”

I like this comment. The reviewer has noticed that maybe there are some quirks in the book. It’s more focused on the reality of my own induction into Brazil rather than some laborious run through the last 1,000 years of history, or a detailed analysis of the work visa application process.

I think there is plenty of useful information in the book and it really does include stuff on visas and going to the pub – because as a Brit moving to Brazil, these were both topics that fascinated me.

The idea of it as a sketch for a bigger book is interesting though. I have published big fat books with regular publishers and I deliberately wanted to avoid that experience in this case. As the review mentions, I really did manage to keep some of the comment right up to date – making some final edits just before the publication button was pushed. But it is a full-length book that feels short – it can be read pretty fast because it is punchy and direct, but it would be almost 200 pages if it were a regular paperback so there is some meat on the bones.

I felt that the personal nature of this book and my desire to release it globally as soon as I possibly could meant that it had to be released using Amazon. But it is doing well. There will be a lot on attention to Brazil in the next couple of years so if a big publishing house came to me now and suggested I add some additional content so they can release it as an airport paperback then I wouldn’t refuse – how could I?

But for the moment, I’m already working on a new book anyway. All my writing projects stretched into the future are exploring how work is changing – with the Brazil one fitting into that agenda just by exploring the difficulties of moving across the world and trying to slot in.

It was never meant to just be a sketch, but maybe it could be a stepping stone to a much more detailed analysis of Brazil? Maybe that’s an idea for 2014…

Reality Check

My book ‘Reality Check’ is at number one on Amazon!

When I got up this morning I had a quick look at Amazon to see how my Reality Check book is doing. It was only published a few weeks ago on September the 1st, but has been steadily getting more attention.

It has been in the Amazon top 20 books about Brazil since publication so I knew that people were noticing the book, but this is what I saw this morning…

Reality Check: Life in Brazil through the eyes of a foreigner [Kindle Edition]

It is now the number one book about Brazil and number two book about South America. That was a great start to this week 🙂 Excuse me while I enjoy some Champagne…!

And all of this for a book that has only been released on the Kindle. I’m planning to also release a paper version of the book, but it will not be until the second edition – planned to come out just before the World Cup football competition in June next year. For now it is electronic-only, but doing spectacularly well.

If you are interested in the book, or my next book project, or any of my old books, then please do come and join my Facebook here:

www.facebook.com/markhillarybooks

Champagne na praia #praia #beach #camburi #cambury #saopaulo #newyearseve #reveillon #champagne

USB flash drive – can you help?

I need help from an IT expert. Someone who knows how to pull apart those USB flash drive stick things and put them back together again in a way that makes them work.

I know they are usually disposable when they fail, but a friend of mine has the manuscript of her new book on one of them and now the drive has failed. There is no other backup. And this is someone who has written a book before so you can lecture her later on how to protect a manuscript, but the immediate problem is trying to retrieve the book-in-progress!

She asked the IT people at her workplace what they think could be wrong. They said: “We had a look at the innards of your drive and the contact points look good so it most likely is that control chip that has failed. Unfortunately due to the way these disks are made there is no easy or cheap way to fix it.”

Now, even if it costs some money to replace the control chip, or to somehow transplant the contents of this drive into another, what we need to find out is if it is possible at all. The effort that has gone into the book has to be worth far more than paying for some chip surgery.

Can any of you help?
Upgrade your chips to wedges

How to get your book published

Friends and business associates often ask me how they can get their book idea into print. The assumption is always that because I have published a few books, I can offer some magical nuggets of advice on how to get into print. And I guess I do have insights from experience, but I have tended to stay on the non-fiction side of publishing. I haven’t published a novel or tried to get in a Booker shortlist.

But if you are thinking of writing a book then here are a few things to think about.

  1. You are unlikely to make a lot of money, despite what you see JK Rowling making. Business, management, and other non-fiction titles don’t sell in huge numbers so you need to consider publishing non-fiction for the joy of contributing to the pool of knowledge in that subject, plus it may become a valuable calling card that gives you work in other areas – such as consulting or speaking.
  2. You need to think commercially. Publishers are not in this for the love of it. They want a commercial product they can turn into real returns… so they are unlikely to be interested in uncle Tom’s memoirs of fishing on the river Thames – unless there is some way you can prove that the book-buying public really needs to see this title.
  3. You need to take advice from people who have published in the area you plan to publish. As mentioned, most of my work has been in non-fiction management titles, but I am straying outside this zone gradually. If you are thinking of fiction then I would recommend reading how horror author Stephen King started out in writing and also the views of literary agent Carole Blake. This kind of advice gives you a much better idea of how to balance the idea of what you are producing as art against what will actually sell. The Blacks guide is also essential reading.
  4. You need to think about marketing. Sure, the publisher has to do a lot of this, but the author can really help with networks, media contacts, social media… The author can make all the difference.
  5. You don’t always need to get an agent first. In fact without any track record it can be almost impossible to get an agent. If you can show samples of what you can write and you can show a good synopsis for an entire book then publishers will listen to you.
  6. If you can’t make progress quickly on much of the above then you may want to consider self-publishing and then using your published book to secure a deal at a major publisher. Sometimes it can help just to have it out there and available on sites such as Amazon. Lulu.com is a great site for this because they will publish your book with no upfront fees – just shared royalties on sales. It’s proper publishing, just the distribution is harder because it’s going to only be at online book stores.

My books

Nowt as queer as folk

When I published my first book, I remember hearing someone bitterly complain that they could write a better book on the same subject. I challenged him and said that although the poet laureate may not be scared of my work, at least I had sat down, done the research, formed an opinion, and published it for all to see. The person who grumbles that they can do better should recognise that and go away and write their own book.

Of course, there is some real trash published by writers or musicians. Sometimes you do wonder how on earth it does ever see the light of day, but even those who publish trash have worked hard to get that book or album out into the world. The critics who claim to be better need to demonstrate that, rather than just criticise. At least I could talk to my own book critics and find out what they propose could have been done better. And I do think that I’ve improved what I have written over time.

I was on TV all over the world this weekend, presenting a part of the BBC ‘Click’ TV show. I cannot tell you how many abusive and unfriendly emails I have had. Very strange indeed. I have had lots of texts and mails from people who liked what I said, but why do people send emails saying ‘I hate you’ or ‘I don’t like the way you walk!’

The funny thing is that I suspect these people are not just critics. They are a couple of kings short of a full deck of cards. How do you engage and argue with boneheads like that?
Mark Kobayashi-Hillary Speaking at the Oxford Bookstore, Bangalore - Aug 2004

Angelica Mari’s leaving party in Soho

Many of you in the world of tech journalism will know Angelica Mari, the Chief Reporter at Computing. She is leaving and heading over to the competition… to Computer Weekly

Her official leaving party is at The Endurance on Berwick St on Wed March 31st. A place I remember as a really old rough pub called the King of Corsica. Thank goodness they ripped that place apart and renovated it, adding features like the pub bear…
Bryan Glick and Angelica Mari
Angelica is a serious tech journalist, last year leading the Tomorrow’s IT Leaders campaign for Computing and featuring prominently in the introduction for the Computing / BCS IT Awards 2009. She was also the MC for my Talking Outsourcing book launch last October. But clearly, like all good journalists, she likes to let her hair down now and then…

If you are interested in the tech sector because of your business, because you are another tech writer, or you are in PR and want to buy her a drink then I’m sure she would welcome you at the leaving party. I’ll be there too, so if any free drinks are going you know who to say hello to!

Click here for information on how to find The Endurance… It starts at the end of the business day, which is probably around 6pm for most of us…

See you there!