What do you say to the boss?
This is becoming more and more common. In the early days of social networks, most companies banned them at work. They were seen as a frivolous waste of time, but now many companies are actively asking their employees to use personal social networks to promote the company.
But what if you are not already using Twitter and this is all new… check out this short primer I wrote earlier today as a very basic guide to what you should do next.