Tag Archives: ealingtu

Farewell Tom: The End of an Era in Ealing

In May 2009 I had noticed that quite a few of my virtual Twitter friends seemed to be living or working quite close to me in Ealing, west London. This was not as strange as it might seem, there were a lot of media people in the area with the BBC and Sky close by plus quite a few advertising and PR firms in the area.

But I still found it intriguing so I tweeted a message suggesting that any other Twitter users from the area come and join me in the Rose and Crown pub on a Friday evening. And so on Friday May 29th 2009, the Ealing Tweeting – better known as #ealingtu – was born.

If you Google “Ealing Tweetup” now, it gets mentioned around 8,000 times. That’s because it grew into a regular gathering of people in west London with an interest in social media up to the point that when I left the UK, the last tweetup I managed to attend had about 250 people attending, a couple of live bands playing and free drinks from the bar!

Ealing Tweetup - July 8 2010

On that first occasion in May 2009, there was no sponsorship or free drinks or live music. However, there was around a dozen people who randomly came together to have a chat with some strangers just because of a tweet. And the nice thing was that they were not all from the media or PR or advertising businesses.

There were local politicians, teachers, journalists, photographers, actors, charity workers, and business consultants. It was a real mix of professions and everyone was drawn together because of where they lived and the use of Twitter.

The event was never formal or organised. Sometimes people complained that they wanted it to be more structured, with name badges and a list of attendees, but I never really saw it that way. Even when I convinced some companies to shell out so we could have free drinks, what they got for their money was very much up to them.

If you had a pub full of bloggers then what would you do? I think the very last thing would be a hard sell on your products or asking people to tweet in return for a pint. The companies who supported the event could see the value in it and the event has persisted.

I left and moved to Brazil, but Hayden Sutherland took over as organiser, and when Hayden moved to Glasgow, Michael Greer took over and he continues to organise regular tweetups.

I have managed to attend a couple of tweetups since I left London, but it’s clearly not easy being a very long flight away – they need to coincide with one of my business trips back to London. And so unfortunately I am going to miss the next one on February 26th.

This one will be special because Tom Tucker – the boss at the Rose and Crown – supported the idea from the start and he helped it to grow and now he is leaving the Rose. He promoted the events when many customers would ask what on earth a tweetup is all about and he had the good fortune to see it grow and become one of the biggest social media gatherings in London – right there in his pub.

Tom is off to a new challenge in Brighton, but the next tweetup is going to be themed as his leaving party so if you are in London I urge you, go along and see what it’s all about. It is possible to have a social media gathering that is not dominated by people talking about sentiment analysis and how their client reacted to a negative tweet. This is normal people who use social media getting together to have a chat about how it works in their life.

You can sign up for the next Ealing Tweetup here. As always, it is free – just bring some good conversation.

Tweetup

Help the Biblecodes get to the Feis

Remember the old Fleadh festival in London? Well, these days it’s the Feis – the biggest festival featuring Irish and international acts with a Celtic flavour.

Promoter Vince Power has put together a line-up that includes Van Morrison, Bob Dylan, The Cranberries, Christy Moore, Hothouse Flowers, and The Undertones… the line-up looks great.

And there is space for another act, but it’s being decided on by social media. The Supajam system features a load of acts who want to be on stage with Van and Bob, but I’d like to ask you – my friends – to go and offer some support to The Biblecode Sundays.

All you need to do is to add a comment of support, or vote on the songs they have uploaded – just a click or quick comment is enough to help them get the gig.

If you came to the last tweetup I hosted in London, or came to my last birthday party, or came to Angelica Mari’s book launch, then you will have seen how good these guys are. Do them a favour and add a comment so they can get up on the big stage with Van the Man…

Ealing Tweetup Feb 2011 with Biblecode Sundays

Farewell Ealing Tweetup…

I wrote on my Computer Weekly blog here about the handover of the Ealing Tweetup to Hayden and all the other regulars at the event. It’s been a lot of fun putting these events together and seeing how the event has grown over time – it’s a shame to say goodbye, but I’m sure it’s going to continue growing because the event has a great amount of momentum behind it now.

When I could see the event getting bigger I thought about how it could easily be sponsored. Getting some free food and drinks would make it more attractive to the regulars and would help to start bringing in a bigger audience.

Of course, getting corporate sponsorship is a double-edged sword. It’s great to get free drinks, but it can be hard to keep something like a Tweetup as an informal gathering once companies start pumping money into the event. They want to know who is attending, what company attendees are from, what position they hold, and especially whether there are any people from the media in attendance – being close to the BBC and Sky in west London that’s been quite a common occurrence anyway.

But I don’t think we ever let the sponsorship take over the tweetup. People have been directed together, go and have a chat to so-and-so, but there has never been a formal name-list, name badges, list of attendees. It’s never been that kind of event and I hope it stays that way, even if it means buying a pint in future.

I’m really grateful to the companies that have sponsored the Tweetup – namely 1e and Xerox. They have all realised that to go ‘too corporate’ would ruin their involvement in the event and instead of people feeling genuine gratitude at their help in pulling together something interesting, there would have been a negative reaction at any over-controlling nature.

I hope future sponsors of this, and similar events, can also see the value in getting positive mentions online and building relationships with the blogging community. Good luck for the future tweetups in Ealing!

Introducing the Ealing Tweetup

Ealing Tweetup has a supporter!

The green power management people with an office in Ealing, 1e, have agreed to support the next Ealing Tweetup on February 15th…!

Ealing Tweetup

1e supported the recent launch of Angelica Mari’s new book in London. Just take a look at the images here to see how much fun that party was – and the great thing is that the same band who played at the book launch will be at the next Tweetup.
Reboot book launch @ Waxy's on Dec 2 2010

Yes, it’s the Biblecode Sundays playing live in Ealing on February 15th… check out this link for more information and to sign up for your place…!

Come to Elvis Costello’s launch party!

Elvis Costello’s new album ‘National Ransom’ is out next week.

On Thursday the 28th, he has a very special and very private launch party for the album at lunchtime in Soho. It’s going to be in the world-famous Ronnie Scott’s jazz club and these tickets are not for sale – it’s press and invite-only.

But you can win two tickets to this special event through a competition by entering on the Elvis Costello website here!

I’m going to be there live blogging and commenting on the event on Twitter, so if you win, do say hello!

Elvis recently joined Twitter, so if you are on there then why not go and follow him? And if you are a Twitter user then I’m hosting the Ealing Tweetup next week, featuring a live set by Elvis’s brother, Ronan MacManus…

Elvis Costello