Tag Archives: ealing

Farewell Ealing Tweetup…

I wrote on my Computer Weekly blog here about the handover of the Ealing Tweetup to Hayden and all the other regulars at the event. It’s been a lot of fun putting these events together and seeing how the event has grown over time – it’s a shame to say goodbye, but I’m sure it’s going to continue growing because the event has a great amount of momentum behind it now.

When I could see the event getting bigger I thought about how it could easily be sponsored. Getting some free food and drinks would make it more attractive to the regulars and would help to start bringing in a bigger audience.

Of course, getting corporate sponsorship is a double-edged sword. It’s great to get free drinks, but it can be hard to keep something like a Tweetup as an informal gathering once companies start pumping money into the event. They want to know who is attending, what company attendees are from, what position they hold, and especially whether there are any people from the media in attendance – being close to the BBC and Sky in west London that’s been quite a common occurrence anyway.

But I don’t think we ever let the sponsorship take over the tweetup. People have been directed together, go and have a chat to so-and-so, but there has never been a formal name-list, name badges, list of attendees. It’s never been that kind of event and I hope it stays that way, even if it means buying a pint in future.

I’m really grateful to the companies that have sponsored the Tweetup – namely 1e and Xerox. They have all realised that to go ‘too corporate’ would ruin their involvement in the event and instead of people feeling genuine gratitude at their help in pulling together something interesting, there would have been a negative reaction at any over-controlling nature.

I hope future sponsors of this, and similar events, can also see the value in getting positive mentions online and building relationships with the blogging community. Good luck for the future tweetups in Ealing!

Introducing the Ealing Tweetup

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My wedding, on the BBC…

BBC Technology Editor, Rory Cellan-Jones, is launching his new series on Radio 4 today. Titled ‘The Secret History of Social Networking’ it is a three-part documentary exploring the origins of social networking, going back to the 1970s.

The programme starts with my wedding to Angelica, and there is a trailer film on the BBC website today promoting the radio show and featuring several minutes of film from our wedding day!

Click here to watch the film

Ealing Tweetup has a supporter!

The green power management people with an office in Ealing, 1e, have agreed to support the next Ealing Tweetup on February 15th…!

Ealing Tweetup

1e supported the recent launch of Angelica Mari’s new book in London. Just take a look at the images here to see how much fun that party was – and the great thing is that the same band who played at the book launch will be at the next Tweetup.
Reboot book launch @ Waxy's on Dec 2 2010

Yes, it’s the Biblecode Sundays playing live in Ealing on February 15th… check out this link for more information and to sign up for your place…!

BBC Radio 4: The Secret History of Social Networking

BBC Technology editor, Rory Cellan-Jones, is launching a new radio series on BBC radio 4 on January 26th titled ‘The Secret History of Social Networking.’ It’s a view on how far social networks have come, where they came from, and where they might head to in future.

What is particularly interesting for me is that my wedding in Ealing on December 3rd last year features right at the start of the series, as an example of just how far things have come… I used Facebook to invite guests to the wedding and communicate the agenda for the day.
Angelica-and-Mark-wedding_DSC4104

Facebook was useful because almost all my family and friends are on there. It’s true, there are some Facebook refuseniks and I had to update them by text message, and some partners of friends are not always on my friend list, but on the whole I managed to update everyone using a Facebook event.
Facebook wedding invitation

It was an amazing day and I’m fortunate enough to have arranged a repeat of the day out in São Paulo soon. The BBC radio crew filmed a large section of my wedding in London for use in website trailers for the radio programme, so I’m going to edit together footage from their video and arrange my Brazilian wedding inside an old city centre cinema. We can watch some of the London footage and repeat the ceremony in front of a cinema audience before getting an old London Routemaster bus to transport us across the city to a restaurant for a bit of a post-second-wedding-party…

I’m looking forward to hearing Rory’s programme, though we had consumed a fair amount of Champagne by the time he started recording questions so if any of it sounds slurred then please forgive me – he should have recorded the speech parts early in the morning!
Mark and Angelica-5017

Farewell Blighty

In my last blog post I listed a few places I will be over my last couple of weeks in the UK before I leave to go and live in Brazil.

I have arranged a couple of farewell events, one for my local Ealing tweetup crowd, and the other for anyone else who wants to see me in central London. Take a look here for details:

Rupert St, Dec 22

Ealing, Dec 23

See you there!
Matilda at South Ealing

Are you LinkedIn?

In my view, LinkedIn is becoming one of the most important business tools available for any size of organisation. Large companies can use it to promote themselves, trigger debate, conduct open forums online, and smaller business owners can use it to reach out to prospects in a very focused way.

It really works, and the most important thing is, that almost everyone is now on there. If you are not using it then you can’t be all that serious about networking or gaining new business, because so many people now use this tool for their business.

But gaining value from time in social networks can still be a minefield. So many managers still see time in social networks as an added extra or something they just don’t have time for. How do you cut through the fat and get to the value?

Spending a day with a marketing expert who also understands LinkedIn would probably help, so I’m pleased to say that one of my neighbours in Ealing, Rod Sloane, is running a morning workshop on Feb 10th, 2011 focused entirely on how you use LinkedIn to get more business – and that’s the bottom line. It shouldn’t just be about having fun, it’s about getting more business.

Take a look here for the event listing on LinkedIn…

Rod Sloane in Walpole Park

Customer service isn’t dead, or is it?

I walked into a florist shop today and ordered a whole load of flowers. They wanted over £700 for my order. I said, OK, I can pay that.

Then they said: “Oh, we need to add £10 for delivery…”

Delivery in this case was to a place that is a five-minute walk away from the florist. I asked if they were joking – in fact I said something like, how about a ‘buy more than £500 worth and get free delivery’ deal for me?

They thought I was joking. They had to call up the managing director of the store just to ask if the £10 could be waived.

Another example of great British customer service… I would have told them to stick the order, but I don’t really have any time available this week to go shopping around, so I just hope they do a good job… once I get the flowers I can decide whether to post the company name here…!

What’s a shame is that a mate of mine runs a florist business, but he is down in Aldershot, so it’s not really convenient when I really want to stop by in person to get some flowers and to get the majority of them delivered. I bet he could have done a better deal for me…

Pizza Express menu