Tag Archives: 1e

Farewell Ealing Tweetup…

I wrote on my Computer Weekly blog here about the handover of the Ealing Tweetup to Hayden and all the other regulars at the event. It’s been a lot of fun putting these events together and seeing how the event has grown over time – it’s a shame to say goodbye, but I’m sure it’s going to continue growing because the event has a great amount of momentum behind it now.

When I could see the event getting bigger I thought about how it could easily be sponsored. Getting some free food and drinks would make it more attractive to the regulars and would help to start bringing in a bigger audience.

Of course, getting corporate sponsorship is a double-edged sword. It’s great to get free drinks, but it can be hard to keep something like a Tweetup as an informal gathering once companies start pumping money into the event. They want to know who is attending, what company attendees are from, what position they hold, and especially whether there are any people from the media in attendance – being close to the BBC and Sky in west London that’s been quite a common occurrence anyway.

But I don’t think we ever let the sponsorship take over the tweetup. People have been directed together, go and have a chat to so-and-so, but there has never been a formal name-list, name badges, list of attendees. It’s never been that kind of event and I hope it stays that way, even if it means buying a pint in future.

I’m really grateful to the companies that have sponsored the Tweetup – namely 1e and Xerox. They have all realised that to go ‘too corporate’ would ruin their involvement in the event and instead of people feeling genuine gratitude at their help in pulling together something interesting, there would have been a negative reaction at any over-controlling nature.

I hope future sponsors of this, and similar events, can also see the value in getting positive mentions online and building relationships with the blogging community. Good luck for the future tweetups in Ealing!

Introducing the Ealing Tweetup

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Ealing Tweetup has a supporter!

The green power management people with an office in Ealing, 1e, have agreed to support the next Ealing Tweetup on February 15th…!

Ealing Tweetup

1e supported the recent launch of Angelica Mari’s new book in London. Just take a look at the images here to see how much fun that party was – and the great thing is that the same band who played at the book launch will be at the next Tweetup.
Reboot book launch @ Waxy's on Dec 2 2010

Yes, it’s the Biblecode Sundays playing live in Ealing on February 15th… check out this link for more information and to sign up for your place…!

Reboot: The Book Launch on Dec 2nd @ Waxy’s

There is a great blog post here by Rod Trent of 1e that outlines the book launch planned for Angelica’s book on December 2nd in London. It’s going to be a great party and a great way to launch the new book. You can see Angelica’s video invitation here. If you are still not sure about coming then think about this:

  • The first 50 people to arrive get a free copy of the book
  • Everyone gets a free EP of music from the BibleCode Sundays
  • The BibleCode Sundays are playing live
  • We are taking over the Church bar in Waxy O’Connor’s right in the middle in London -and the bar is free thanks to 1e.
  • The food is also free thanks to JD Marketing (they do the marketing for Betfair, who feature in the book).
  • There is a £100 Amazon voucher for whoever uploads the best social content from the evening, tweet, photo, video, blog…
  • 1e are giving away goodie bags full of pens, squeezy polar bears, mints, and various other things, though the bag itself might be the most useful item to carry all the other freebies!

As if you needed any more reasons to party, me and Angelica are getting married the next morning. Yes, launching a book on Thursday and getting married on Friday… and Angelica leaves the country to move to Brazil on Sunday, so this might be your last chance to say goodbye. She will remain as an associate editor of Computer Weekly, but she is entering the realms of virtual working. So you won’t see her often back in London – or me for that matter!

Click here to go and register for the event on LinkedIn…

James Gardner, CTO of the DWP with Reboot