I’ve been running IT Decisions with Angelica since I arrived in Brazil. We have been building a really good audience considering we started from scratch and we have spent nothing on marketing or advertising…
All we started doing was writing in English about what IT decision makers are doing here in Brazil. Not what the IT companies are doing or selling, but what the real company bosses with big budgets are up to.
A few months down the line, we are regularly seeing over 10,000 views a day on the site… over quarter of a million views a month on the stuff we are writing about Brazil in a foreign language. Just incredible – we are very pleased as you can imagine.
One of the attractions of the site is that we don’t carry advertising or vendor content. So it’s squarely focused on what buyers are up to and because there are no ads, we don’t have to keep any advertisers happy or skew the content in a particular direction.
That also means there is no income yet. That is about to change with the research network just launching. So we formed a limited company to handle the accounts of the research company. It’s a much more involved process than back in the UK, but despite the complexities of getting it all off the ground, I think that it will be easier to run the company on a day to day basis and I will be paying less corporation tax than I would be in the UK.
Many people complain about the bureacracy involved in starting companies in Brazil, but once over the initial hurdle of paperwork that all needs to be signed, the tax and accounting rules all seem much more straightforward to me. For instance, getting taxed on revenue (rather than profit) seems a negative step, but if the tax rate is reasonable and the process of accounting becomes much simpler then it seems like a good thing to me.