Time is money

A short note to the business leaders of Brazil… If someone spends an hour or more travelling to see you, then you make them wait in reception for more than one hour before informing them that you are running late and might not be able to do the meeting after all then you have just cost the organisation of your visitor at least half a day of time.

It does not imply status to keep people waiting and it’s not culturally acceptable just because “this is Brazil”… It demonstrates that you can’t organise your diary – and if you can’t organise your diary then God help the thousands of people in your organisation looking to you for inspiration.

Perhaps some Brazilian executives might want to take a lead from Narayana Murthy in India – a man with billions in the bank yet he has never cancelled a meeting on anyone once it has been committed to his diary.

The Brewmaster

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