I buy books quite often in Waterstones. I just went there today and spent about £50 on books. They always ask me if I have my loyalty card and I always say that I have a card, but I don’t have it on me. They remind me to bring in my receipt and I can get the points later. Of course, I lose the receipt or just never make time to go to the book store specifically to get my points.
This always happens. So isn’t there a better way? Do stores like Waterstones really think that I’m going to stuff my wallet full of loyalty cards for every store in the high street, every hotel chain, every airline..?
Why don’t they choose something that the customer will almost always have with them and that provides their identity and can link to their loyalty account? How about a mobile phone number for example?