In my view, LinkedIn is becoming one of the most important business tools available for any size of organisation. Large companies can use it to promote themselves, trigger debate, conduct open forums online, and smaller business owners can use it to reach out to prospects in a very focused way.
It really works, and the most important thing is, that almost everyone is now on there. If you are not using it then you can’t be all that serious about networking or gaining new business, because so many people now use this tool for their business.
But gaining value from time in social networks can still be a minefield. So many managers still see time in social networks as an added extra or something they just don’t have time for. How do you cut through the fat and get to the value?
Spending a day with a marketing expert who also understands LinkedIn would probably help, so I’m pleased to say that one of my neighbours in Ealing, Rod Sloane, is running a morning workshop on Feb 10th, 2011 focused entirely on how you use LinkedIn to get more business – and that’s the bottom line. It shouldn’t just be about having fun, it’s about getting more business.
Take a look here for the event listing on LinkedIn…