It was nice to know BA and to be a member of their Executive Club for many years, but with their ongoing battle with the ash cloud and now the battle against their own cabin crew, I fear this is going to be a battle to the death.
BA refuses to budge from the insistence that the changes they are enforcing are required, and the Unite union is insisting that the changes (particularly around the deal for new recruits) is unfair. It looks like both sides are prepared to go right to the brink and then to head over into the abyss.
Loyalty to BA is haemorrhaging amongst those I know who travel regularly. It’s bad enough trying to deal with all the random flight delays caused by the Icelandic ash cloud, but add a seemingly regular pattern of strikes and the chaos caused trying to get the service back to normal after each one, and there is not much hope for the future.
If the regular business travellers are giving up on BA and the union is going all out to bring down the firm then regardless of whether you support the striking staff or not, it really looks like they might be striking themselves out of a future.